Jung is quoted for saying, "colours are the mother tongue of the subconscious" Carl Jung has been credited as one of the pioneers in this field for his explorations into the properties and meanings of colors in our lives. While marketing makes lucrative use of color psychology's principles, the applications of the field touch many other domains such as in medical therapies, sports, hospital settings, and even in game design. The phenomenon has been referred to as the " ketchup & mustard" theory. Red and yellow, as a combination, can stimulate hunger, which may help to explain, in part, the success of fast-food restaurants such as McDonald's, Burger King, and In-N-Out Burger.
Research shows that colors such as red tended to attract spontaneous purchasers, despite cool colors such as blue being more favorable. Colors are also important for window displays in stores. This happens when customers believe the company logo matches the personality of the goods and services, such as the color pink heavily used on Victoria's Secret branding. Logos for companies are important, since the logos can attract more customers. Marketers see color as important, as color can influence a consumers' emotions and perceptions about goods and services. Ĭolor psychology is also widely used in marketing and branding. For example, red or orange pills are generally used as stimulants. Colors can also enhance the effectiveness of placebos. Although color associations can vary contextually between cultures, color preference is to be relatively uniform across gender and race. For instance, heterosexual men tend to report that red outfits enhance female attractiveness, while heterosexual females deny any outfit color impacting that of men. How color influences individuals may differ depending on age, gender, and culture. Colors have qualities that can cause certain emotions in people.
Color influences perceptions that are not obvious, such as the taste of food. The diagram matches twelve colors to human occupations or their character traits, grouped in the four temperaments: * choleric (red/orange/yellow): tyrants, heroes, adventurers * sanguine (yellow/green/cyan) hedonists, lovers, poets * phlegmatic (cyan/blue/violet): public speakers, historians * melancholic (violet/magenta/red): philosophers, pedants, rulersĬolor psychology is the study of hues as a determinant of human behavior. The "rose of temperaments" ( Temperamenten-Rose) compiled by Goethe and Schiller in 1798/9.
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